Rosyna ranted about WWDC '03 just an entry ago, yet I wanted to contribute my own feelings and vision on the same matter.
Why did they rescheduled WWDC to summer? An obvious answer - to demo a version of the next major update to Mac OS X, code-named Panther. It is clear the new version has been in the development for a while on a different code trunks internally at Apple dev teams, yet they won't have the exciting glory Mr. Jobs wants to present by May.
But let's look at it from a slightly different angle. Apple mentioned recently they essentially don't want to have two big Mac-centric MacWorld events a year - simply cause it is hard to keep up the pace and present something outstanding every 6 months, as the public expects. Moreover, recent quarreling with the organizers of MacWorld made me think Apple purposely may have shifted WWDC to turn it into a more-expensive ($1295 anyone?), eye-catching replacement for MacWorld NY. Why? First of all, it will rake a little bit more money. Second, WWDC turns out to be an expo of one exhibitor, which is really good for attention. Third, by juicing the public about the Panther, Apple definitely wants more attention from even non-developer types, which turns WWDC into a more consumer event than before (is this good?). Fourth, no matter how childish it may sound, but knowing Apple, "it will teach IDG a lesson". I won't be surprised if Apple will not be present at all at MacWorld NY.
So, the conclusions? I guess WWDC will permanently happen in June from now on, and will try to fade out MacWorld summer event that way. It will also turn into a more consumer show over years, effectively making it a new Mac expo with the single exhibitor controlling the show. Am I blatantly wrong? Only time will tell...
As for MacHack being affected by the move, I don't think Apple did it intentionally. It's just what tends to happen when an elephant tries to turn around in a shop full of glass - it may break something accidentally even without wanting to. We'll see what happens with MacHack (I guess they will have to reschedule as well, sad). If it will stay at the same dates, I will try and make it to both conferences in a single trip (if I get a visa, that is =).
Oh, Apple, what are you doing to us...
Posted by slava at 09:06 AM
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Personally, I think it is a good idea that Apple doesn't demo software/hardware at the MacWorlds.
Think about it. What is stupider than demoing new hardware 2 weeks after Christmas? I mean really?
I like what Apple does now by releasing hardware during the year as it is ready.
Posted by: David on March 22, 2003 11:49 PMI HATE THIS!
I look forward to going to NYC every year. I'm not going if Apple doesn't. Who cares about all the other exhibitors? All I want to see is Apple!
Grrr..
Posted by: Jason Anderson on March 23, 2003 6:20 AMKeep comments on topic. If a comment is unrelated to this post, it may be removed or moderated.